Radio Advertising Sydney Melbourne Brisbane
We are a national Radio Advertising Agency providing solutions to Sydney, Melbourne Brisbane and International clients. As a radio advertising agency we plan and book radio in Australia, New Zealand mostly.
We can guarantee you won't pay higher radio advertising rates by using us. We use a high proportion of commercial radio stations within Australia and New Zealand.
Radio Advertising can be a powerful medium if used properly and this is where some people fall into the trap of buying on rate alone.
Strengths of Radio Advertising :
Radio reaches almost everyone and digital radio allows you the opportunity of consuming radio from many parts of the country and around the world. Radio reaches into the home, the office, car and while you're on line with a computer or mobile devise. Hunter Media runs radio campaigns where ever there is a need from Kalgoorlie to Auckland, from Darwin to Tasmania and everything in between.
Radio cuts through – it is the medium that people spend most time with through out the day, providing ample opportunity for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the radio and having a clever jingle , radio commercial or an strong offer only helps your cut through.
Targeting – radio allows ads to be tailored and localised to each audience and we would generally create a number of creative executions to fit the radio station demographic allowing us to target a clients message to specific demographics and communities, geographic areas, events and this helps reduce wastage.
Community Voice – people often listen to the radio to find out what is happening in their community from events, news, traffic updates, weather reports, sport, entertainment etc. It is also why you see a spike in Breakfast and Drive time radio consumption as people could be listening to traffic reports to avoid problem areas.
Radio is more Consistent all year round – radio does not have a noticeable summer audience decline, we do see station key talent taking time off and that affords buyers to acquire some better advertising and we have many clients who are less concerned about who the announcers are during January for example than getting a great deal together for their January sale!
Influential – radio can be used to influence consumer purchasing decisions closest to the time of purchase, weekend sale, don't miss out, etc and through repetition radio definitely builds top-of-mind awareness. It can often do this more cost effectively than say TV which is a very powerful medium but could be out of reach for some advertisers.
Cost Effective – radio offers reach, frequency, impact and economical advertising solutions for advertisers in media value and production solutions. Often we have clients taking advantage of last minute radio advertising space... "you can't sell yesterdays airtime"
Flexibility – urgent, immediate and flexible – radio commercials can be created quickly and we have had to create ads for clients within a few days and this is often not possible in other media, except digital. Radio scripts, voice over artists and commercial production can either be put together or revised at short notice.
Strong call-to-action – Ads schedules can run on specific days only, day parts B = Breakfast, M = Morning, A = Afternoon, D = Drive, E = Evening. You can talk all day with a BMAD placement or just focus on B and on certain days of the week. rates fluctuation with demand and how specific we need to be to drive an action and key message. We also use radio to create momentum for a sales and run varying numbers of ads each day.
Radio is a competitive medium – Often we find radio stations are more flexible when it comes to creating promotions on air and on-line which some other mediums can not do unless you have massive budgets. Radio is national and very competitive when you look at the cost of buying a national 30sec Metro radio spot against TV or other media.
Please note our radio rates and value proposition are for existing clients. We are happy to talk to you about ideas and opportunities. Once appointed, Hunter Media Solutions can create a radio campaign as part of your strategy and deliver great value for your advertising spend.
We can guarantee you won't pay higher rates by using us. Hunter Media knows marketing and wants to share the knowledge to help you and your brand develop a successful marketing strategy by:
+ Effectively combining Brand Action & Call to Action Campaigns
+ Defining and reaching your target market
+ Learning some great advertising tips
CLICK HERE to download a media brief that may help you or contact_us